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GEMINI-SCAPES FINAL CONFERENCE: DETECTING THE INTERPLAY BETWEEN SERIAL DRAMAS, GENDER ISSUES AND EUROPEAN YOUNG AUDIENCES. 10-11 APRIL 2025, ROME, LINK CAMPUS UNIVERSITY.

While the sun is out in Rome, Gemini-scapes holds its final conference presenting a grand line-up of scholars and creatives from the media industries. DIGISCREENS members听Marine Malet, 脕ngela Rivera-Izquierdo, Lina Kaminskait臈-Jan膷orien臈 and Jono Van Belle share their papers:

Gender diversity revalued: a comparison of the implementation of the AVSMD in Lithuania, Spain, and Sweden in terms of diversity and gender equality. By 脕ngela Rivera-Izquierdo [University of Granada], Lina Kaminskait臈-Jan膷orien臈 [National Film School LMTA], Jono Van Belle [脰rebro University].

French banlieues and female identities on-screen. Understanding the phenomenon through production, representation and reception. By Marine Malet [University of Bergen].

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About the conference:

Functioning as both mirrors and shapers of people鈥檚 daily lives, serial narratives serve as significant cultural texts that not only reflect but actively shape societal norms and values. As such, they are powerful instruments for raising awareness of critical relevant social issues, both those already well-recognized and those still emerging. Given their role as meaningful discourses requiring active interpretation, these narratives affect young viewers who negotiate gender representations and messages through individual and socio-cultural lenses.

The key role of serial dramas as tools for raising awareness is also confirmed by the increasing attention the European Union has given to these cultural products in recent years. Through initiatives such as the Citizens, Equality, Rights and Values Programme (CERV), the EU has employed audiovisual media to challenge stereotypes and shift people鈥檚 attitudes toward gender- related issues. This approach is also particularly notable in relation to the EU鈥檚 gender mainstreaming policy goals: the EU Gender Equality Strategy 2020- 2025 clearly emphasises the transformative role of audiovisual media in fostering an inclusive European society, promoting diversity as both a core value and a driver of growth and innovation in all areas of life.

Over the last decade, serial dramas have increasingly focused on representing gender-related issues, blending identity topics (such as gender identity and sexual orientation) with broad social concerns (like gender equality, gender pay gap, and gender-based violence).

In this context, an intersectional approach has emerged as a key framework for framing and analysing gender issues, incorporating how different aspects of a person鈥檚 identity other than gender (such as race, class, disability, etc.) interact and contribute to unique experiences of discrimination and inequality, or privilege. To do this, serial dramas have employed narratives centred both on the storytelling of traditional gender stereotypes and the representation of more gender-inclusive models, especially with the aim of reaching heterogeneous audiences.

From the audience perspective, these narratives have a particularly strong impact on young adults, whose reception of gender-related messages is shaped by the emergence of more inclusive approaches. Younger generations, in turn, may be influenced also by serial narratives and their characters, who serve as aspirational role models in terms of appearance, confidence, and power. Therefore, examining the interplay between serial dramas, gender-related issues and young audiences opens up a rich field of inquiry that is both timely and necessary. The GEMINI-SCAPES conference aims to explore this multifaceted relationship, bringing together scholars from various disciplines (cultural studies, media studies, television studies, screen studies, gender studies, industry and production studies, audience studies, celebrity studies, and media literacy) and different socio-cultural context.

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