Embedded Entrepreneurship:
Market, Culture, and Micro-Business in Insular Southeast Asia
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Edited by Eldar Br氓ten, University of Bergen
Embedded Entrepreneurship examines the importance of cultural meaning in the creation and utilization of economic value. Based on case-studies from Thailand, Malaysia, Singapore and Indonesia, the authors demonstrate that micro-scale entrepreneurship is intertwined with prevailing conceptions, moralities and habituations in the entrepreneurs鈥� social milieu. More specifically, the volume argues that meaning-making is integral to economic opportunity; that economic actors鈥� market agency is shaped by cultural experiences; that entrepreneurs' prototypical 鈥渋ndividualism鈥� is socially contingent; and that cultural meanings channel economic value among economic and social domains. Addressing core questions about 鈥渆mbedding鈥�, the authors suggest theoretical convergences between economic anthropology and economic sociology.
Contributors include: Signe Howell, Ingrid Rudie, Leif Manger, Olaf H. Smedal, Frode F. Jacobsen, Kristianne Ervik, Anette Fagertun, Lars Gjelstad, Nils Hidle, Anja Lillegraven, Solgunn Olsen and Ingvild Solvang.
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